What Is Lördagsgodis?
Imagine being a kid, waking up on a Saturday morning, and knowing that today is candy day. That's exactly what lördagsgodis means — “Saturday candy” — a beloved Swedish tradition where kids (and yes, plenty of adults) indulge in a weekly candy binge.
In Sweden, lördagsgodis is more than a sugar rush — it’s a cultural ritual, a reward system, and frankly, an excuse to go wild in front of a pick-and-mix wall of colorful, chewy, sour, and sweet Swedishcandy.
A Tradition Born From... Dentists?
Believe it or not, the roots of this delicious tradition aren’t as sweet as the candy itself.
Back in the 1950s, Swedish health officials recommended that children only eat candy once a week to prevent cavities. This “candy rationing” was actually based on dental studies (and some ethically questionable experiments), but the idea stuck — and evolved into a fun family ritual that still exists today.
The result? Lördagsgodis became a weekly highlight, giving kids something to look forward to — a reward after a week of school and chores. Instead of snacking on sweets all week long, Swedish families took a healthier(ish) approach: save it all for Saturday.
And today? Lördagsgodis is a cornerstone of Swedish childhood — a sweet symbol of self-control and celebration.
Enter the Candy Wall: Heaven for Swedish Sweets Lovers
If you've never stood in front of a plockgodis (pick-and-mix) wall in Sweden, you haven't lived.
These glorious, rainbow-colored walls line supermarkets and candy stores, filled with hundreds of choices — everything from fruity gummies and sour belts to salty bubs foam candies, chewy marshmallows, and mysterious cola-shaped things that taste like magic.
Plockgodis means you get to choose exactly what you want and how much of it. A few sour skulls here, some foam bananas there, maybe a couple of licorice fish to be adventurous. Want only the blue gummies? Go for it. Feeling spicy? Try the chili-coated skulls. The power is yours.
And that's the beauty of lördagsgodis — it’s personal, it’s fun, and it feels like building your own edible dream world.
Why the World Is Falling in Love With Lördagsgodis
Swedish sweets are having a moment — especially in countries like the United States, Japan, and South Korea. And it’s not just because they look cute (although that helps).
Here’s why people are going crazy for lördagsgodis and the world of Swedishcandy:
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✅ Quality over quantity – Swedish candy is known for having fewer artificial ingredients, real flavors, and better texture.
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✅ Unique taste experiences – From surskallar (sour skulls) to the foamy goodness of bubs, the flavor range is exciting and often surprising.
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✅ It’s fun and interactive – Picking and mixing your candy is way more engaging than grabbing a pre-packed bag.
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✅ It’s Instagram-worthy – Let’s face it — candy that looks like neon worms, hearts, and skulls? Total photo opp.
What Makes SwedishCandy Special?
We’ve already mentioned bubs (soft, foamy candies that come in strawberry, banana, and even licorice flavors) — but they’re just the beginning.
Let’s break down some Swedish candy favorites that have international fans:
🍓 Bubs Skulls
These iconic foam skulls are sweet, sour, and totally addictive. Often coated in fizzy sugar, they’re one of the most popular picks in any lördagsgodis bag.
🐟 Swedish Fish (But Not What You Think)
Forget the American version — real Swedish fish candy is chewier, comes in more flavors, and feels more like the real deal. Plus, there are sour versions!
🌈 Sour Belts
The sour belts in Sweden are a whole different species. Ultra sour, ultra fruity, and long enough to last an entire Netflix episode.
🖤 Saltlakrits (Salty Licorice)
This one’s for the bold. Salty licorice is practically a rite of passage in Sweden. Love it or hate it — you’ve got to try it at least once.
Try Lördagsgodis for Yourself — No Passport Needed
You don’t have to fly to Stockholm to experience lördagsgodis. At Swedish Candy Store, we’ve made it super easy to:
👉 Pick and mix your own candy online
👉 Discover new favorites from Sweden
👉 Experience the joy of Saturday candy — even if it’s Tuesday where you are
🔗 Start your candy adventure now and experience picking Swedish candy like a true kid!
Lördagsgodis Around the World: Make It Your Own
Why should the Swedes have all the fun?
The best part about lördagsgodis is that you can make it your own tradition, no matter where you live. Set aside one day a week to go full candy-mode. Make it a ritual with your kids, your partner, or just for yourself.
Some fun ideas to start your own lördagsgodis tradition:
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🎥 Movie night + candy bowl
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🎮 Gaming Saturday with Swedish sweets fuel
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🎉 Theme night — Swedish music + candy tasting
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📦 Candy subscription box party
Parents Love It Too (Yes, Really)
One of the smartest things about lördagsgodis? It teaches balance.
Kids get to look forward to something, practice patience, and understand that treats are special — not everyday snacks. It becomes a conversation about moderation instead of saying “no candy ever.”
And let’s be real — sneaking a few bubs out of the bowl once the kids go to bed? Totally allowed. No judgment here.
Final Thoughts: Candy With Culture
At the end of the day, lördagsgodis isn’t just about eating candy. It’s about celebrating childhood, joy, and the small things in life that make us smile.
Whether you're in New York, Tokyo, or Seoul — you can be part of the lördagsgodis magic. Pick your candy, pour it into a bowl, and declare one day a week as your official candy day.
🛒 Ready to Try Lördagsgodis?
Visit SwedishCandyStore.com and build your own Swedish candy mix today.
Experience picking Swedish candy like a true kid — no rules, just sugar-fueled fun.
