BUBS Swedish Candy – Sweetish Candy

BUBS' signature is to create a playful mix of flavor, texture, and shape. Many of our candies feature dual flavors and unexpected shapes to surprise both the eye and the mouth. We make about fifty different products, which you can find in most stores in Sweden.

Bubs Swedish candy assorted foam and sour treats from Swedish Candy Store

BUBS CANDY: Welcome to the playful world of BUBS!

In 1992, the Lindström family from Huskvarna took a risk by mortgaging their home to start BUBS, a candy company named after their initials: Bernt, Ulrik, Birgitta, and Stefan. They built BUBS into a beloved Swedish brand, famous for its playful mix of flavors, textures, and shapes, often with double flavors and unexpected forms.

By 2023, BUBS became a TikTok sensation and sparked the Swedish candy craze in the US!

BUBS Sweetish Candy