BUBS candy isn’t just big in Sweden anymore—it’s everywhere. Scroll through social media or walk down a candy aisle, and you’ll spot those bright, quirky shapes and bold flavors pretty much anywhere. People really love this stuff, mostly because it’s got that perfect chew and hits the sweet tooth just right.
But here’s the thing: BUBS for the U.S. is now made in Mexico, not Sweden. So, naturally, people are asking—does it actually taste the same as the original?
Swedish BUBS vs. BUBS USA — let’s break down the differences so you can decide which one deserves a spot in your candy stash.
| Category | Swedish BUBS 🇸🇪 | USA BUBS 🇺🇸 | Why it’s important |
| Country of Manufacture |
Sweden (Torsvik, near Jönköping) Authentic
|
Mexico (for U.S. market) Distributor: Mount Franklin Foods, TX
|
Origin can influence ingredient sourcing, water profile, and process controls. |
|---|---|---|---|
| Recipe & Standards |
Original recipes under EU food rules
EU regulations often limit certain additives more strictly.
|
Made to match original flavor for U.S. market
Formulas may be tuned for local sourcing/compliance.
|
Regulatory frameworks can affect allowable colors, sweeteners, and labeling. |
| Vegan / Gelatin-Free Options | ✔ Broad range; many classics are vegan & gelatin-free. | ✔ Offered, but verify per SKU on U.S. labels. | Check packaging if you follow specific diets (vegan, halal, kosher). |
| Flavor Profile | Balanced sweetness, vivid fruit notes. | Slightly sweeter for some palates (can vary by batch). | Taste balance influences repeat-buy satisfaction. |
| Texture / Chew | Signature “BUBS chew”: bouncy, longer-lasting. | Softer chew reported by some tasters. | Texture is a key part of the brand’s identity. |
| Coloring & Flavors | Often uses plant-based colorings (e.g., spirulina, carrot, safflower). | Formulated to match; suppliers may differ regionally. | Different inputs can subtly change aroma and finish. |
| Labeling & Units | Metric (grams); EU nutrition panel; multilingual packs. | U.S. ounces; FDA nutrition panel; English packs. | Familiar labels help quick checks for allergens/dietary needs. |
| Availability | Imported via specialty shops (often fresher recent runs). | Rolling out widely in U.S. retail. | Choose based on how soon you need it and desired freshness window. |
| Price | Typically higher (import + logistics). Premium | Typically lower (regional production & distribution). | Price reflects origin, shipping, and batch scale. |
| Authenticity |
Made in Sweden at the original facility. Our Pick
If you want the “true Swedish taste,” choose Swedish-made.
|
Licensed production for U.S. market, designed to taste like originals. | Brand heritage vs. local convenience — pick what matters most to you. |
| Quick Verdict | Best for authenticity, texture, and classic flavor. | Best for convenience, availability, and price. | Many fans enjoy both — but purists favor Swedish-made. |
Why the Original Swedish BUBS Still Reigns Supreme
- Consistency: Crafted in the same Swedish factory for decades, ensuring every bite tastes just like it always has.
- Tougher Standards: Sweden’s candy makers follow strict EU rules on ingredients and additives, keeping things clean and high-quality.
- The Classic Chew: That signature mix of firmness and bounce that makes every piece so satisfying.
- Unmistakable Flavor: The iconic taste that made BUBS a fan favorite from the start.
How to Tell If You’re Getting the Real Swedish Version
- Check the label: If it says Made in Sweden, you’ve found the authentic one.
- Look at the measurements: Packaging listed in grams usually points to European production.
- Ask before you buy: Trustworthy shops are always upfront if they’re selling the true Swedish-made BUBS.
