A Magical Tradition That Tastes Even Better with Candy
Midsummer (Midsommar in Swedish) is one of the most cherished holidays in Sweden. It marks the summer solstice, a time when the sun barely sets and the air is filled with laughter, music, and nature’s beauty. Swedes gather with friends and family to eat, dance around the maypole, and wear flower crowns.
But what truly makes Midsummer magical—especially for kids and sweet-toothed adults—is the presence of Swedish candy. From sour gummies to fruity licorice and soft marshmallows, candy has become a delicious sidekick to this joyful celebration.
Whether you’re new to Midsummer or celebrating abroad, let us show you how Swedish candy can turn your Midsummer into a sweet memory.
Why Is Swedish Midsummer So Special?
A Deeply Rooted Cultural Celebration
Midsummer is celebrated on a Friday between June 19 and June 25, and it’s second only to Christmas in terms of importance in Swedish culture. Traditionally, it was a pagan celebration of fertility and the season’s abundance. Today, it’s about reconnecting with nature, family, and traditions.
Modern-Day Festivities
Modern Midsummer usually includes:
- Dancing around the midsommarstång (maypole)
- Singing traditional songs
- Eating pickled herring, new potatoes, and strawberries
- Drinking schnapps and shouting “Skål!”
- Playing games like kubb or sack races
And of course… eating lots of candy!
How Swedish Candy Fits Perfectly Into Midsummer
The Sweet Side of the Celebration
While Midsummer meals are known for savory and sour flavors, desserts and sweets have carved out a space of their own. It’s now incredibly common to see candy bowls on the table next to the strawberry cake or shared around the fire after the sun "sets" (barely).
Swedish candy offers a vibrant, colorful, and cheerful treat that fits right in with the atmosphere. Whether it's after the meal, during games, or in candy bags for kids—it's always welcome.
Popular Swedish Candies for Midsummer
1. Pick’n’Mix (Lösgodis)
Nothing screams "Swedish candy" more than Pick’n’Mix. Midsummer is the perfect excuse to build a rainbow-filled bag of your favorite sweets:
Our Swedish Candy Store offers a variety of Pick’n’Mix options you can order online and have shipped straight to your door!
2. Bubs Skulls
Iconic, chewy, and perfect for sharing. Bubs skulls are available in sweet, sour, and even vegan options. Their playful shape and intense flavor make them a Midsummer hit.
3. Fizzy Raspberries and Fruity Frogs
Sour on the outside, sweet on the inside—just like summer love! Fruity candies like these are fun to snack on between dances or as part of a kid’s candy cone.
4. Chocolate-Covered Delights
Don’t forget chocolate! Swedish brands like Marabou offer rich, creamy chocolate that pairs wonderfully with strawberries and cream—another Midsummer dessert favorite.
Make a DIY Midsummer Candy Bar
Setting Up a Candy Station
Hosting a Midsummer party? Set up a colorful Swedish candy bar with little paper bags so guests can make their own Pick’n’Mix. Include:
- 10–12 types of candy
- Scoops and tongs
- Allergy labels (gluten-free, vegan, etc.)
- Napkins and takeaway bags
Candy and Decor Ideas
Make it festive with wildflowers, birch leaves, and midsummer-themed signs like “Sweet Solstice” or “Midsummer Mix.” Use bowls made of wood or glass for a rustic Swedish feel.
Midsummer Candy Games for Kids
Candy Treasure Hunt
Hide individually wrapped candies around the garden. Give kids a list or map and let them go on a sugar-fueled adventure!
Candy Tasting Challenge
Create a blindfolded tasting game. Use a mix of sour, sweet, and salty candies and have kids guess the flavors. Prizes? More candy, of course.
Hosting Midsummer Abroad? Bring the Candy With You!
You don’t have to be in Sweden to celebrate Midsummer. With our international shipping, you can order authentic Swedish candy anywhere in the world. We offer:
- Freshly packed Pick’n’Mix
- Vegan and gelatine-free options
- Seasonal limited editions
- Candy bags perfect for gifting
Whether you’re in the U.S., Japan, or the UK, you can bring a taste of Sweden to your summer celebration.
Final Thoughts: Midsummer Isn’t Complete Without Something Sweet
Midsummer is about joy, nature, and connection. Candy might not be part of the ancient tradition, but today, it’s a beloved and tasty part of modern Swedish celebrations.
At Swedish Candy Store, we believe in sharing the magic of Sweden through our sweets. So this Midsummer, add a scoop of Pick’n’Mix to your flower crown, and celebrate the season the Swedish way—with smiles, sunshine, and candy!
Ready to stock up for Midsummer?
Start your Swedish candy adventure here!
