If you’ve ever wandered down the candy aisle and grabbed a red, chewy fish-shaped treat out of curiosity, congrats — you’ve officially joined the Swedish Fish fan club. 🇸🇪 But what are Swedish Fish, really? And why do people around the world crave them by the handful?
Let’s dive deep (pun intended) into the chewy world of Sweden’s most iconic candy export.
A Quick History of Swedish Fish
Despite their popularity in the U.S., Swedish Fish were actually born in — you guessed it — Sweden. Created by the Swedish candy company Malaco in the 1950s, these little red fish were originally designed to appeal to Americans’ love for sea-themed snacks while highlighting Swedish roots.
What started as a simple export has now turned into a global candy phenomenon.
What Do Swedish Fish Taste Like?
That’s the million-dollar question — and no, they don’t taste like actual fish (thankfully). The classic red Swedish Fish has a unique flavor that many describe as “berry with a twist,” often compared to lingonberry or a mix of cherry and raspberry.
There are also other colors and flavors available now, including:
- Lemon (yellow)
- Orange (orange)
- Lime (green)
But let’s be honest — the red ones are the star of the show.
Are Swedish Fish Actually Swedish?
Yes and no. They were originally developed in Sweden, but most Swedish Fish you’ll find in stores today — especially in North America — are made by Mondelēz International, the same company behind Oreo and Sour Patch Kids.
They may have started in Sweden, but they've become a candy citizen of the world.
Are Swedish Fish Vegan?
Good news for plant-based candy lovers: Classic Swedish Fish are vegan!
They don’t contain gelatin, which is what gives many other gummy candies that chewy, bouncy texture. Instead, Swedish Fish use a combination of carnauba wax and cornstarch to create their signature bite.
Just keep an eye on the ingredient list — different versions or off-brand imitations may vary.
Fun Swedish Fish Facts You Didn’t Know
- Swedish Fish are labeled “pastellfiskar” in Sweden, which literally means “pastel fish”
- They’re fat-free, but don’t let that fool you — they’re still packed with sugar
- Swedish Fish have their own meme culture online (look it up, it’s weird and wonderful)
- You can bake with them, freeze them, and even melt them into cocktails (yes, really)
Where to Buy Swedish Fish Online
Sure, you can grab a pack from your local grocery store or mega-retailer. But if you want fresh, authentic, and sometimes exclusive mixes of Swedish Fish (and other iconic Swedish candy), your best bet is to go with a specialty candy shop that knows what they're doing.
Shop Swedish Fish at SwedishCandyStore.com — We source directly from Sweden, pack with love, and ship fast. You can even build your own candy mix.
Why Everyone Should Try Swedish Fish (At Least Once)
Swedish Fish aren’t just candy — they’re a cultural experience. They offer a nostalgic, chewy reminder of simpler times, long road trips, and that one friend who always had a stash in their backpack.
Whether you're discovering them for the first time or reuniting with an old favorite, one thing's for sure: Swedish Fish are here to stay.
🎣 Try Our Swedish Candy Mix – Featuring Swedish Fish and More!
Ready to dive in? Pick and mix your own bag of Swedish Fish, Bubs, and other iconic sweets at SwedishCandyStore.com.
Customize flavors. Relive childhood. Taste Sweden.
